Master's thesis on the Business environment in Colombia and operation of Applied Meters, as on a given market deals with the analysis of the business environment and its impact on the selected company and prospects of its operations in Colombia in the future. The emphasis is on linking theoretical knowledge about the territory Colombia, obtained under the PEST analysis with their practical application to the action of the market through a SWOT analysis. Introductory section describes the different components of the business environment in terms of political, economic, socio-cultural and technological. The main part of the thesis is the introduction of company Applied Meters, a.s., revealing the motives for entering the market in Colombia and the implications of the impact of individual components of the business environment in Colombia on its business in a given area. Deduction highlights the prospects of the selected company on the Colombian market in the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192480 |
| Date | January 2013 |
| Creators | Výrostková, Lucia |
| Contributors | Němečková, Iveta, Hinčica, Vít |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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