The diploma thesis focuses on the marketing strategy of a new product in Chateau Valtice – Vinné sklepy Valtice, a.s. The critical data for the creation of an appropriate marketing strategy were obtained based on theoretical knowledge and applied marketing methods. The output of the thesis is the production of new products and specific proposal so find individual elements of the marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318336 |
| Date | January 2017 |
| Creators | Rygarová, Hana |
| Contributors | BA,, Radka Šťastná,, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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