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Marketingová strategie podpory prodeje zboží a služeb / Marketing Strategy for Effective Sales Support

The thesis processes problems of sales and services of IT (information technologies) products. It analyses current customers, services, which are provided for them, communication and sale of new products. How satisfied are current customers, where are deficiencies and those deficiencies minimize or absolutely remove. With help of structured questionnaire and other analytical methods to improve satisfaction of current and future customers with sales and services of products. The results of thesis are proposals for the improvement of global marketing policy of the firm.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223669
Date January 2012
CreatorsDaniel, Petr
ContributorsKřenek, Petr, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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