Taiwan's birth rate has dropped to the lowest point in recent years. This phenomenon affects not only the social structure but also the school enrollment. On the other hand, trend toward globalization makes parents and students have more opportunities to understand the world¡¦s school information from a variety of diverse media and channels. This makes the school enrollment more competitive. Under this extremely unfavorable situation, many universities take the school market to the social media and daily life strategically. They change the traditional school enrollment strategy to a more creative and integrated one by emphasizing more on the school characteristics.
This research discusses the present university¡¦s enrolled strategy by studying the recent university¡¦s enrolled practice. We use the theory of service triangle developed by Gronroos. In the case of Fooyin University, from the past development of actual practice, we analyze the present university enrolled goal, location, and the marketing approach. We also check that the university enrollment strategy is correct and effective or not referring to the recent performance. This research not only demonstrates the characteristics of school, proposes a nice enrollment strategy, but also helps achieve the goals of sustainable development for a university.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0128111-110953 |
| Date | 28 January 2011 |
| Creators | Chang, Wen-His |
| Contributors | Te-Min Chang, Eren Chuang, WIlliam S. Chao, Bing-chiang Jeng |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0128111-110953 |
| Rights | unrestricted, Copyright information available at source archive |
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