Size information is vital in many consumer contexts, but currently, no central framework or conceptual model exists for a thorough understanding of the underlying process of how consumers interpret size information and form size judgments. Thus, the purpose of this three-paper dissertation is to introduce such a framework, discuss future research directions based on that framework, and pursue a few of these directions in the second and third papers, both of which focus on a vanity sizing context. The resulting work and findings illustrate the process through which consumers go in forming size judgments and collectively present both scholars and practitioners with a common basis for future study and implementation of findings in contexts in which size information is salient.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc1011747 |
| Date | 08 1900 |
| Creators | Ketron, Seth |
| Contributors | Spears, Nancy Elizabeth, Paswan, Audhesh, Kinley, Tammy, Sidorova, Anna |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 117 pages, Text |
| Rights | Public, Ketron, Seth, Copyright, Copyright is held by the author, unless otherwise noted. All rights Reserved. |
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