Thesis is focused on an assessment visit to the Holy Father in Brno in terms of marketing and promotion. The theoretical part of the market and compares the non-profit sector, in particular the interaction and impact of marketing in these different areas. Practical part provides the theoretical background knowledge of the practical realization of the visit and evaluate its impact on the stakeholder groups.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222705 |
| Date | January 2010 |
| Creators | Vaculík, Lukáš |
| Contributors | Carda, Jakub, Světlík, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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