The master thesis deals with investigation of customers satisfaction in selected Prague beach volleyball sports centre Beachklub Pankrac. The goal of this thesis is to analyse the customer satisfaction and suggest the steps, which leads to remove mistakes and increase satisfaction. In the first part, there is described theory of marketing research and customer satisfaction. The selected method for research was online questioning. Research sample was selected randomly from the visitors of sports centre. The results are arranged in graphs and detailed compare. The result of this research is to propose a recommendation which leads to increasing of customer satisfaction. In general, is the visitors satisfaction on high level.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262278 |
| Date | January 2016 |
| Creators | Kalfař, Martin |
| Contributors | Tahal, Radek, Stříteský, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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