The aim of this research is to determine the role of the major promotional media on potential students' choice of higher education institutions (HEOs) in Malaysia. In this study, HEIS refers to private higher education institutions which use a variety of strategies to recruit students. Ex-form 5 students in HEIs in Malaysia were the target group of this study, as they constitute the bulk of student intake for private HEIs in this country. Choosing a HEI to study is an important as well as a costly decision for a student. / Thesis (DBusinessAdministration)--University of South Australia, 2007.
| Identifer | oai:union.ndltd.org:ADTP/266958 |
| Creators | Num, Kong Chung. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
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