The subject of these diploma work is estimation marketing strategy of the company, which is making events. In first and theoretic part of this diploma work I dealing with prodigy of eventu and his mening in today´s companies. There is also mention about story when this mark is started to use at all, when modern society has been started interest about it, as aviable part of marketing mix. I enlarge here theoretics contributions and reasons why is important arrange him. In practical part I dealing with aspects of event himself and process of realization. Because in this time I working in company creating this events, I had posibility to look on this evets from the another side. I also had posibility notice mistakes which are making on actions, in this part of marketing. In final part I mented about efectivity events and outlines the future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:374712 |
| Date | January 2010 |
| Creators | Hrbáč, Vojtěch |
| Contributors | Krejčí, Zbyněk, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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