A global CEO study conducted by IBM in 2006 showed that business model innovation has a higher correlation with operating margin growth than any other type of innovation. It is therefore not surprising that business model innovation is a buzzword increasingly seen in business jargon and literature. However, the field is quite novel and finding ways of approaching and understanding the subject has been more elusive. This thesis presents a comprehensive and academically founded approach to business model innovation, including a framework that can be applied by managers to transform their business, and building capabilities that can become a source of competitive advantage.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ntnu-15058 |
| Date | January 2011 |
| Creators | Breiby, Eivind, Wanberg, Magnus Haug |
| Publisher | Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, Norges teknisk-naturvitenskapelige universitet, Institutt for industriell økonomi og teknologiledelse, Institutt for industriell økonomi og teknologiledelse |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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