This work focuses on contemporary theories, concepts and approaches of media effects. In brief, it presents the history of media effects studies, interdisciplinary background and a few basic models of communication. Ten of chosen concepts of media effects are described in detail, analyzed and compared to Martin Heidegger definition of a man (being/dasein) and to another philosopher, Daniel C. Dennet's scale of living beings. The goal is, to show definitions of a man included in the media effects theories and take them into the comparison and see the way a man is, and can be, described. The conclusion is, that the contemporary approaches reflect a man more simply. In the comparision to Heidegger's being, there could be more possibilities to develop more complex approach in the theories of media studies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:454812 |
| Date | January 2008 |
| Creators | Špaček, Jiří |
| Contributors | Trampota, Tomáš, Jirák, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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