The work deals with the implementation of CRM solutions, it's representation in the reference model MBI, which is the main goal of the work. In the first part the market of CRM products is analyzed and the current trends in the industry are introduced. The second part is focused on the aforementioned extension of the reference model MBI based on the knowledge and the experience of professional literature in the implementation of CRM solutions. The extension is realized in the form of four tasks which generalize practices for implementing customer relationship management, further work is completed by factors that describe the practical procedures and instructions for working in CRM solutions. The application used is also defined in this work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193932 |
| Date | January 2015 |
| Creators | Hrbková, Michaela |
| Contributors | Pour, Jan, Vulterin, Karel |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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