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Využití vybraných prvků internetového marketingu v konkrétním specializovaném e-shopu / The use of selected elements of internet marketing in a particular specialized e-shop

This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124572
Date January 2011
CreatorsPavlíková, Olga
ContributorsSedláček, Jiří, Slaba, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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