This diploma thesis concerns the analyses of a particular e-shop selling specialized sports equipment. The first part of the thesis deals with a theoretical background of the internet marketing. In the next part the thesis analyses the e-shop, its competitors and compares them with each other. The main part of the thesis includes new proposals that should lead to the better and stronger position in the market and make the selling increase. In conclusion, the thesis evaluetes these propasals in terms of how it shall contribute to the increase of competitiveness of the e-shop.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124572 |
| Date | January 2011 |
| Creators | Pavlíková, Olga |
| Contributors | Sedláček, Jiří, Slaba, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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