The aim of this diploma thesis is to analyze the kindergarten market in Nymburk city to find out whether there is a demand for a new kindergarten. The thesis describes the specifics of marketing mix of a non-profit organization. It also deals with the technical and educational requirements of a kindergarten according to the Czech legislation. Furthermore, this diploma thesis analyzes the demand for a day care based on a market research which also explores the main specialization of a kindergarten that would meet the wishes of the potential customers. Moreover, it describes the kindergarten competition in Nymburk. Finally, it suggests some ways of promotion of the new kindergarten.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74483 |
| Date | January 2010 |
| Creators | Jersáková, Rut |
| Contributors | Khelerová, Vladimíra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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