Černíková, A. Customer behaviour in choosing preschool education in Czech Re-public. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis deals with consumer behaviour of parents in the Czech Re-public in the market of preschool education. The thesis explorers the market of preschool education, identifies the factors and behaviour of consumers in choos-ing kindergarten. In the diploma thesis there are used the techniques of market-ing research, namely questionnaire survey, qualitative interviews and cluster analysis. The output of the thesis is the identification of factors influencing the consumer decision making on the choice of kindergarten, the characteristics of the market segments and the marketing recommendation for the subjects of the pre-school market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429372 |
| Date | January 2018 |
| Creators | Černíková, Adéla |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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