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Analýza nabídky a poptávky tanečních kursů (v Praze a okolí) / Demand -- supply analysis of dancing classes within Prague and outskirts

The thesis analyses a demand on dancing schools, meaning the rate of intentions for dancing classes and particular customers' wishes about the form and content of a dancing class. It further compares wishes in question with the contemporary supply of dancing schools and, regarding to this information, formulates problems and ways of solving by changing components of the marketing mix. Thesis further summaries theoretical principles of marketing research and applies them on particular research. The practical part presents the results of evaluation and forms recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:7471
Date January 2008
CreatorsLipgart, Anna
ContributorsBártová, Hilda, Černá, Jitka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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