The thesis is focused on the analysis of marketing activities of Střední odborná škola Olomouc, s.r.o. This is a private high school that offers a graduation degree in Public Administration and Communication with media. The thesis is divided into two main parts, theoretical and practical. The first part gives the theoretical framework and defines the marketing mix and strategic analysis of the environment of the educational institutions. It also defines the tools of marketing research. The goal of the second part is to determine the causes of the long decline of the demand of the services provided by the school. This is analyzed through describing the current marketing mix, performing the strategic analysis and marketing research. The output of the thesis is a list of suggestions on how to improve the current marketing mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199220 |
| Date | January 2013 |
| Creators | Šnajdrová, Eva |
| Contributors | Procházková, Markéta, Karhánková, Soňa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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