This master‘s thesis concerns marketing mix of the company. The thesis is divided into three parts. The first part explains the concepts of marketing and marketing mix. The second part describes the selected company and analyzes its current marketing situation. In the third part, changes will be proposed to improve the marketing mix and communication of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:400169 |
| Date | January 2019 |
| Creators | Šustrová, Barbora |
| Contributors | Mráček, Pavel, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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