This Master's Thesis aims to apply methods of investmets to project of very specialized sports facilities. It uses Cost Benefit Analysis, Criteria Indicators, Risk Analysis to assess costs and benefits of sports infrastructure project. The theoretical part deals with a sport infrastructure definition, methodological part provides theoretical basis of methods used in next practical part. This is the previously mentioned Cost Benefit Analysis, Risk Analysis, SWOT Analysis and Marketing Strategy. To define real situation, practical part contains also statistic data regarding sports facilities in the Czech Republic and government strategy documents, which serves as basis of sociological part of the analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:77810 |
| Date | January 2010 |
| Creators | Bartošová, Kristýna |
| Contributors | Novotný, Jiří, Kotáb, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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