This thesis analyzes the marketing and communication mix of Hotel 16 At St. Catherine. This work defines marketing tools used in the hotel industry, SWOT analysis and segmentation. This analysis then derives individual recommendations for increasing the efficiency of marketing communication tools used.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85268 |
| Date | January 2011 |
| Creators | Kožíšková, Jana |
| Contributors | Boučková, Jana, Procházková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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