The aim of this thesis was to evaluate the potential for the further market expansion of Slow Food in the Czech Republic through the analysis of the market conditions of gastronomy and the analysis of the present and of the future services in the field of Slow Food. The literature review provides theoretical insight into the issues. Following parts are situation analysis of Slow Food in the Czech Republic and presentation of results of quantitative and qualitative research. The suggestions made reflect the above mentioned facts for extension of Slow Food.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:175523 |
| Date | January 2014 |
| Creators | KRATOCHVÍLOVÁ, Markéta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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