Topic of this diploma work was: {\clqq}An entrance of chosen company to the new foreign market``. Principal aim of this work was an evaluation of possibilities and strategies for an entrance on a target market. Partial aim was information processing about a company and target market. Information had to be processed in that way to consider a favoured strategy as the most convenient or if it better to do some strategy modification. Work was drawn up in co-operation with a company Budějovický Budvar, n. p., which is engaged in production of beer. Selected market was China, where this company penetrated at the beginning of the year 2008. The perspective of a target market I surveyed with analysis: Porter{\crq}s model of five powers, STEP analysis and an analysis of attractiveness of a branch. Stability of a company and its opportunity and threats are described by SWOT analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:49001 |
| Date | January 2008 |
| Creators | BEDNÁŘOVÁ, Marie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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