The thesis is focused on organic foods segment. The aim is to monitor the situation on the Czech market and then identify ways to use organic products, organic food marketing to determine the specifics of the situation and compare our market with the European Union. Another part is to focus on biodynamic víno.cz company engaged in the sale of biodynamic wines in quality characterize this business and establish its market position. Based on the analysis of marketing research and then propose recommendations and a good marketing strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72268 |
| Date | January 2010 |
| Creators | Fuková, Pavla |
| Contributors | Hesková, Marie, Šalamoun, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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