The content of this diploma thesis is focused on improving the marketing mix of the small organization,which deals with the exercise. The work is divided into three parts. The theoretical part deals with theoretical background in marketing. The analytical part includes the description of the developing business and its current situation. The last part is devoted to own proposals for improving of the overall running for the Studio.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377996 |
| Date | January 2018 |
| Creators | Přibylová, Veronika |
| Contributors | Slepička, Martin, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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