Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416851 |
| Date | January 2020 |
| Creators | Šumbera, Petr |
| Contributors | Špirková, Marie, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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