The thesis is focused on creating business plan to establish a new cafe, which will be located in the new shopping center on the Czech-Austrian border in Hatě. In the first part of the thesis are captured the theoretical bases needed for creating a business plan. The second part of the thesis is focused on individual analysis. In the last part of the thesis are created proposal of steps and measures for the implementation of the business plan including its evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416884 |
| Date | January 2020 |
| Creators | Zifčák, David |
| Contributors | Šťastný, Jiří, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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