This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443119 |
| Date | January 2021 |
| Creators | Fuchsová, Natálie |
| Contributors | Mráček, Pavel, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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