This diploma thesis deals with preparation of an entrepreneurial plan. The theoretical part of the study presents theoretical knowledge from the area of entrepreneurial activity, marketing and promotion. In the practical part I worked out the entrepreneurial plan for the establishment of traveling and getting acquainted agency and proposed its promotion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221945 |
| Date | January 2008 |
| Creators | Nováková, Nikol |
| Contributors | Mašek, Luděk, Kocmanová, Alena |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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