The main theme of the thesis called ‘Marketing plan for Všeobecná zdravotní pojiišťovna for Zlín regional branch office’ is analyzing the current market and on the basis of this analyzes creating a draft of its marketing plan. The theoretical part of this thesis is focused on the process of creating a marketing plan based on literature. In the following practical part, theoretical knowledge is applied surroundings as well as into their analysis and designing a marketing plan for a particular segment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223356 |
| Date | January 2012 |
| Creators | Houdek, Jan |
| Contributors | Šimberová, Iveta, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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