The master‘s thesis deals with processing of business plan for the estabilishment of café. The teoretical part describes general requirements and conditions for business estabilishment and general structure of business plan. In the practical part the basic analysis of the interal and external enviroment are performed. Then the whole business plan is described - marketing mix, financal plan and time scheldue of implementation of the planned café are described. At the end the whole plan is reviewed and prepared for implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224417 |
| Date | January 2014 |
| Creators | Svobodová, Eva |
| Contributors | Masař, Marek, Khateb, Fabian |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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