The goal of this diploma thesis is to devise marketing plan for newly emerging accoun-ting company. In the first part of this thesis is described theory of marketing planning. The second part deals with analysis of the current state of the business and marketing plan proposal.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224739 |
| Date | January 2014 |
| Creators | Petrová, Lenka |
| Contributors | Šmakalová, Petra, Milichovský, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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