This master’s thesis focuses on creating a business plan for a new fitness centre only for women. The first part describes the theoretical knowledge that is related to the master’s thesis. The next part includes marketing research, analysis of the internal and external environment and the next one describes solution’s proposal and its evaluation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224907 |
| Date | January 2015 |
| Creators | Poláčková, Lenka |
| Contributors | Urbánek, Patrik, Khateb, Fabian |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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