The objective of this project is to analyse the automotive market and the communications channels used for marketing e-communication. This report contains recommendations to strengthen all e-communication marketing tools used to support brand visibility, customer loyalty and sales opportunities for one of the client’s of the direct-marketing agency Wunderman FORD MOTOR COMPANY, s.r.o.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264907 |
| Date | January 2008 |
| Creators | Sixtová, Veronika |
| Contributors | Janoušek, Josef, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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