This diploma thesis deals with the proposal of a business management strategy in the company. The thesis consists of a description of HORPO´s business, an analysis of the current state of the retail unit, evaluation of the theoretical bases related to retail activities, and in the last part proposals of concrete solutions including the conditions of implementation and benefits of these proposals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316707 |
| Date | January 2017 |
| Creators | Šalomounová, Andrea |
| Contributors | Krejčí, Josef, Jurová, Marie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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