Title: A marketing plan Aquapark Plovarna Hranice na Morave Targets: The main objective is to create a marketing plan focusing on key groups of customers Aquapark Plovarna Hranice na Morave. Making this plan should serve to more efficient use of the sports facilities and a strategic planning approach to individual customer groups - children under 6 years of age, youth, students, adults, seniors, parents with children up to 6 years, visitors courses and other visitors. The secondary objectives include identifying opportunities, threats, strengths and weaknesses waterpark, exploring variations marketing strategies and obtain feedback on the marketing mix from customers waterpark. The objectives stated in essence, linked to the main objective, therefore, have the primary objective correlate. Methods: By keeping the water park was acquired annual report, as well as internal guidelines, and also allow implementation of primary data collection with staff who had a form of semi-structured interview with three staff waterpark. Others have used the methods of analysis, synthesis, comparison and polls. The analysis was conducted through studying the primary sources of information, SWOT analysis and situational analysis. The object of comparison were competing entities, this method has been used publicly available...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:344041 |
| Date | January 2016 |
| Creators | Horák, Lubomír |
| Contributors | Flemr, Libor, Štědroň, Bohumír |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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