This master thesis focuses on creating a business plan in e-business environment. It presents modern e-commerce options that effectively carry the customers through the purchase process and effective tools for promoting online store. It includes analysis of the external and internal environment, marketing plan and financial plan. The subject of this thesis is the elaboration of a business plan for entrepreneur and development of his online store.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223899 |
| Date | January 2013 |
| Creators | Koch, Michal |
| Contributors | Novák, Zdeněk, Rompotl, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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