This thesis is focused on analysis of present conditions of the company and create a marketing strategy that aims to increase the company´s turnover and a leading position in the market. The work includes a theoretical part which contains the basis for practical. Analytical part contains the analyzes of internal, departmental and external enviroment. The final part contains a proposal of marketing strategy that will lead to the fulfillment of mentioned goals.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224838 |
| Date | January 2015 |
| Creators | Fafílková, Sára |
| Contributors | Tomčufčík, Igor, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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