The aim of the thesis was to innovate a business plan for the company Domitruck Ltd. This means make every necessary details, which would serve as a part of the loan application for implementation of the repair space expand project. In the first part of own work was described present situation of the company, reasons for the service expanding and schedule of the realization. In this part were also detected terms for getting a loan from particular bank, Komerčníbanka. Second part was dedicate to a business plan, where were described key personalities and services, followed by a SWOT analysis, marketing mix 4P and complete financial plan associated with the expansion of the company. At the end of this part were noticed risks associated with the realization of the project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251578 |
| Date | January 2016 |
| Creators | PODHORA, Radek |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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