This thesis describes the selected organisation. There is presented a SWOT analysis of the company in this thesis. Describes the terms of expansion of selected organisation into international market, specifically for entry into the German market. The result is a proposal for the application of the chosen company to market a full description of the situation on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:156496 |
| Date | January 2013 |
| Creators | KUČEROVÁ, Iveta |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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