The aim of the thesis is to evaluate the current situation of selected organizations and to propose a strategy to strengthen its competitiveness. In this work, an analysis of internal and external environment. The last part was the SWOT analysis, which in turn came from the strategy that company should follow.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173642 |
| Date | January 2014 |
| Creators | ŠMÍDOVÁ, Zdeňka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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