This thesis deals with communication mix of company Petr Heyduk. Thesis is created in parallel with practice. There are suggested parts of company marketing strategy with emphasis to communication mix. Market analysis is made primarily by questionnaires, analysis of price sensitivity and analysis of the target segment of the addressed people on the internet.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223507 |
| Date | January 2012 |
| Creators | Heyduk, Petr |
| Contributors | RNDr. Michal Beránek, Ph.D., MBA, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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