This thesis aims to propose and formulate the growth strategy for ZPA Nová Paka, a.s. company, that produces and sales measurement and control technologies for selected nuclear energy markets in the EU. The theoretical part deals with a basic strategic growth premise analysis, an analysis of the external and internal factors and a risk analysis. The analytic part contains a complex macro-environmental SLEPT analysis, a Porter five forces model analysis of branch competition and a 7S analysis of the internal environment. These results will purpose a means of reducing the strategy-related risks and options of generating profit after the return of the investments.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224857 |
| Date | January 2015 |
| Creators | Franěk, Jan |
| Contributors | Paka,, Zdeněk Kouba, výrobně-technický ředitel ve společnosti ZPA Nová, Bumberová, Veronika |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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