The subject of my thesis is to build a marketing plan for the company PSJ, as In the theoretical part describes the basic information for marketing, necessary to formulate a marketing plan. The analytical part of the made analysis of the current environment that are the basis for drawing up the final part. In the next chapter, using the data obtained is designed own marketing plan for the year 2015.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:225018 |
| Date | January 2015 |
| Creators | Kosolapová, Ekaterina |
| Contributors | Dokoupilová, Blanka, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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