This master’s thesis is focused on issue of marketing strategy. The goal of this thesis is the proposal of marketing strategy for selected company with focus on industrial marketing based on acquired theoretical knowledge. The output of this thesis are the specific proposals and provision leading up to achieve of marketing and sales goals and improve overall financial situation of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223929 |
| Date | January 2013 |
| Creators | Holoubková, Pavlína |
| Contributors | Parimucha, Jiří, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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