This diploma thesis deals with the role of cultural values in the international cooperation. Theoretical part focuses on the definition of culture, its elements, problems of multicultural teams and cultural dimensions. Practical part concentrates on the ERA, international non-profit organisation. It contains the presentation of the organisation, including its development, economic meaning, situational analysis and marketing mix. An integral part of this thesis is the research. Its objective is to obtain information about respondents' views on the organization itself, its ideas and values, and possible international and cultural barriers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162853 |
| Date | January 2011 |
| Creators | Maštálková, Martina |
| Contributors | Filipová, Alena, Zeman, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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