The author has quantified the impact of perception of economic subjects through the Facebook social network on the stock prices. The contribution of this paper is both theoretical and practical. The theoretical part summarizes the results of previously published papers on this topic. The practical part concerns about the confirmation of the influence of perception of the stock market via regression analysis and moving correlation at chosen companies. The recommendation is mainly aimed at the marketing and the PR department. The author also takes into consideration the possibility of using social networks to confirm the development of economic variables based on the current perception of news and information by the economic subjects.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:190140 |
| Date | January 2015 |
| Creators | Holoubková, Klára |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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