The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study, theoretical analysis, interviews, and focus groups are used as the research methods. Through the analysis of collected data and combined with the theory to carry out a comprehensive analysis. Through the analysis, it is found that the color, picture, and shape of packaging in the chips market in Sweden are the main factors affecting customers' purchase. It is also found that young customers still attach great importance to the sustainable development of the environment and think that the company should be responsible for this. The findings of this study can be considered to provide customers with real ideas for companies who want to understand the Swedish chip market and help them develop the Swedish market. Due to the lack of research on the packaging market in Sweden, the researchers hope that this study can be helpful to the relevant research.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-98444 |
| Date | January 2020 |
| Creators | Yang, Xi, Liu, Yifan, Zhu, Hanbing |
| Publisher | Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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