The thesis deals with a survey of customer´s satisfaction with provided services. The theoretical part focuses on the explanation of different concepts, problems in marketing research and also on a questionnaire as a tool of collecting information. The practical part of the thesis analyses and presents the results from the questionnaire including recommendation and suggestions for improvements. They should be leading into increase in popularity of using public transport.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222077 |
| Date | January 2009 |
| Creators | Lochmanová, Marcela |
| Contributors | Peprný, Aleš, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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