The objective of the thesis is on the basis of theoretical knowledge and fieldwork to conduct a marketing survey, which will evaluate customer satisfaction in the retail store. The results of the survey and analyses will provide necessary documents to develop proposals and recommendations leading to increased customer satisfaction and the objective of the thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224015 |
| Date | January 2013 |
| Creators | Šperková, Ivana |
| Contributors | Růžičková, Soňa, Novák, Petr |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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