The thesis deals with the analysis of customer satisfaction and suggestions for improvement of its level in IPI s.r.o.. The theoretical part is focused on the interpretation of concepts that are related to the given issues. Further the results of the questionnaire survey are analyzied, the relevant analyzes of the company are described and at the end of the thesis there are recommendations and suggestions that will lead to increasing the satisfaction of the customers in the selected company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377632 |
| Date | January 2018 |
| Creators | Čapková, Zuzana |
| Contributors | Ostrá, Kristýna, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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